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Description
Graham Newman is joined by Sitsari Kitisakkul, co-founder of Appsynth, and Nature2Need Biomaterials to discuss scaling an organisation beyond the founding team. They explore team-building in a growing enterprise, the value proposition of sustainable biomaterials, the future of green raw materials, and the challenges of motivating Gen-Z talent. Join us for insights into entrepreneurship, leadership, and the wonderful world of bioplastics manufacturing.
Entrepreneurship, Leadership, Bioplastics
Lead
Hello and welcome to Hacking Kaizen, I’m Graham Newman. Today, we’re joined by Sitsari (Kitissakul) Kitisakkul, co-founder of Appsynth and Nature2Need Biomaterials here in Bangkok to talk about how best to scale teams and build sustainable futures.
Our discussion reveals the significance of maintaining consistent values as an organisation grows beyond its founders. We’ll explore the nuanced concept of authenticity at work—how it’s not about showcasing every facet of oneself but rather presenting a version that aligns with team objectives and company culture, fostering effective collaboration and a professional atmosphere as the company scales.
We’ll also turn our attention to Nature2Need, a pioneering green raw materials company at the cutting edge of the bioplastics revolution. They’re developing composites that not only match but often surpass the performance of conventional plastics. These materials are lighter, stronger, and cost-effective, presenting a compelling alternative poised to significantly reduce our dependence on fossil fuels.
We’ll ask Sitsari to share his insights into the key bioplastic markets, including home appliances, consumer electronics, automotive, and building materials with the goal is to make a substantial impact in these industries by replacing a significant portion of traditional plastics with bioplastics, aiming to not only lessen the environmental footprint but also propel the market towards more sustainable practices.
Stay with us as we navigate the crossroads of leadership, technology, sustainability, and human ingenuity.
Guest and related links
Contributor
Sitsari Kitisakkul on LinkedIn